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Summer Professional Development Institute

Early Career and Advanced GEM Professionals

Start Date

July 11, 2024

End Date

July 12, 2024

Location

Las Vegas, NV

In This PDI

Learn Core Competencies and Advanced Strategies in GEM 

Welcome to Fabulous Las Vegas Sign

Venue

Planet Hollywood Hotel & Casino
3667 Las Vegas Blvd S
Las Vegas, NV 89109

Room rate is $159 plus resort fee of $37 through June 18th.

Book your room here.

Advanced Career Track Schedule

Thursday, July 11, 2024

 

8:00am-8:45am - Registration & Breakfast

8:45am-9:00am - Welcome Remarks

9:00am-10:30am

Title: Advanced Marketing: Building an Integrated GEM Marketing Plan

Description: Within the crowded higher education marketspace, finding ways to distinguish yourself among the myriad of competing institutions can sometimes be quite a daunting task. This session will present advanced GEM career professionals with a foundational knowledge for constructing an integrated graduate enrollment management (GEM) marketing plan. This session will cover the steps for building an integrated marketing campaign, identifying goals within the campaign, and analyzing its metrics to improve campaign performance and future iterations. Through active participation, small group discussion, and handouts, attendees will leave this session with a toolkit for creating an integrated GEM marketing plan at their respective institutions.

Presenter(s): Stanley Kania, Assistant Dean of Admissions & Enrollment at Drexel University College of Medicine

GEM Competencies: Recruitment & Marketing 

10:45am-12:15pm

Title: Building a Community for Graduate Student Success

Description: Who is accountable for retention work within your respective graduate program(s)? When it comes to graduate student support services, what is the climate like at your institution? This presentation will help answer these questions while building skills to secure faculty and staff support in creating an effective graduate student success network. This material will help to articulate the financial impacts of attrition in an effort to combat budgetary stressors. Participants will learn how to build campus-wide consensus and focus meetings around evidenced-based measures and best practices in student services. 

Presenter(s): Teresa Renn, Associate Dean of Graduate Admissions & Success at Le Moyne College

GEM Competencies: Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Graduation and Alumni Relations, Student Services and Support

12:15pm-1:15pm - Lunch 

1:15pm-2:45pm

Title: Strategic Enrollment Planning: What’s next?

Description: After an analysis of your institutions current state is completed, overarching key strategies may be generated. Based on the key strategies of the Early Career session, this session will then begin to develop the strategies in an Action Plan model that will include Budget, KPI’s, Enrollment Projections and Steps to Implementation. Attendees will have an idea of how each step in the development of a strategy can impact overall enrollment and budget.

Presenter(s): Michael Merriam, Assistant Dean of Graduate & Continuing Education at Framingham State University

GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing, Student Services and Support 

3:00pm-4:30pm

Title: Emerging Priorities and Concerns of Graduate Enrollment Professionals in a Post-Pandemic Environment

Description: Have you thought about how AI may change the work we do in higher education? It certainly is a hot topic and emerging area of concern. In this dynamic panel discussion, we present new data from recent surveys of graduate enrollment professionals including many NAGAP members. In addition to the use of artificial intelligence in enrollment practices, we examine other issues that are top-of-mind for GEM professionals. Learn what your colleagues report regarding their workplace environment, drivers of student enrollment, and the increasing challenges associated with aggressive enrollment goals. We also reveal perceptions of the value of higher education – from both graduate enrollment professionals and prospective graduate students. This panel of experts will share data-driven insights and recommendations from four years of research tracking enrollment trends.

Presenter(s): Keith Ramsdell, Vice President for Enrollment Management & Marketing at Ashland University; Donald Resnick, Global Higher Education Consultant; Pam Royall, Head of Research, Marketing & Enrollment at EAB

GEM Competencies: Admissions Operations, Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Graduation and Alumni Relations, Recruitment & Marketing, Student Services and Support

5:30pm-7:00pm - Reception/Social

 

Friday, July 12, 2024

 

8:30am-9:00am - Breakfast

9:00am-10:30am

COMING SOON! 

10:45am-12:15pm

Title: Navigating Career Trajectories in Higher Education: Crafting Pathways to Success

Description: This roundtable discussion delves into the complexities of developing a strategic career path within the landscape of higher education. Addressing advanced career administrators, it explores the multifaceted considerations involved in creating an appropriate and fulfilling career trajectory. From identifying personal strengths and passions to navigating institutional dynamics and industry trends, participants will gain insights and practical strategies to chart their course toward professional advancement and fulfillment.

Presenter(s): Thomas Evans, President of the University of the Incarnate Word; Donald Resnick, Global Higher Education Consultant; Thomas Rock, Chief Student Affairs Officer and Associate Vice President at the Teachers College Columbia University

GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing

12:15pm-1:15pm - Lunch 

1:15pm-2:45pm

Title: Beyond the Balance Sheet: Exploring the Relationship between Institutional Budgeting and Graduate Enrollment Management

Description: In this presentation, the presenter will delve into the intricate dynamics between institutional budgeting and graduate enrollment management, transcending the mere numbers on the balance sheet. Through illuminating case studies and strategic insights, the presentation will uncover the symbiotic relationship between fiscal planning and graduate enrollment management strategies. Attendees will gain a comprehensive understanding of how budgeting decisions profoundly impact graduate enrollment goals and learn innovative approaches to aligning financial resources with enrollment objectives for sustainable institutional growth.

Presenter(s): Joseph H. Paris, Dean of Graduate & Professional Studies at Delaware State University

GEM Competencies: Admissions Operations, Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing

2:45pm-3:00pm - Closing Remarks

NAGAP's Summer Professional Development Institute for Early Career and Advanced GEM Professionals will offer two tracks- one focusing on core competencies and the other on advanced strategies. While we have customized the offerings for these distinct groups, we also aim to promote discussion and interaction among all participants.

The Early Career track focuses on GEM core competencies and the needs of those who have been working in the field, or in their current positions, for fewer than three years as well as those with more experience. Individuals that are new to the GEM field or are interested in learning more about GEM core competencies should attend this track. 

The Advanced track focuses on advanced topics and is specifically designed for graduate admissions and enrollment management professionals with five or more years of experience. Individuals in advanced roles (e.g. Associate Director or higher) should attend this track. 

Register Now!

The Professional Development Committee welcomes registrants and prospective attendees to apply for a fellowship award, which will cover the cost of registration. Click the link below to access the application, which is due by June 1, 2024. This opportunity is only available to current NAGAP members. Fellowship Application

Early Career Track Schedule

Thursday, July 11, 2024

 

8:00am-8:45am - Registration & Breakfast

8:45am-9:00am - Welcome Remarks

9:00am-10:30am

Title: Introduction to GEM & NAGAP

Description: NAGAP is the only association devoted exclusively to professionals working in the graduate enrollment management environment. This opening session provides an overview of NAGAP, how it supports its members, and the benefits that membership provides. Current trends in graduate education and what graduate enrollment management is will also be presented and discussed.

Presenter(s): Naronda Wright, Associate Dean of Graduate Studies at Georgia Southern University

GEM Competencies: Admissions Operations, Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Graduation and Alumni Relations, Recruitment & Marketing, Student Services and Support 

10:45am-12:15pm

Title: Strategic Enrollment Planning: How can I help?

Description: The Strategic Enrollment Management Plan is a collaborative plan that encompasses various stakeholders in campus community. One of the steps of this process is to evaluate the current state of your department and institution. The group will be divided into 4 different subgroups as fit (Recruitment/Admissions/Marketing, Student Success, Academic Portfolio and Financial). These working groups will develop an analysis of their institutions and then pull out key strategies based off of deficiency areas where an institution may want to work on.

Presenter(s): Michael Merriam, Assistant Dean of Graduate & Continuing Education at Framingham State University

GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing, Student Services and Support 

12:15pm-1:15pm - Lunch 

1:15pm-2:45pm

Title: An Introduction to GEM Marketing: The Five Ps

Description: This session will present early GEM career professionals with an introduction to graduate enrollment marketing. Through the exploration of the Five Ps of marketing- Price, Product, People, Place, and Promotion- participants will understand how each P is defined and operationalized as a significant component within an institution’s overall marketing strategy. Participants will leave this session with a greater understanding of GEM marketing and examples of each P that can be used for marketing idea generation at their respective institutions.

Presenter(s): Stanley Kania, Assistant Dean of Admissions & Enrollment at Drexel University College of Medicine

GEM Competencies: Recruitment & Marketing 

3:00pm-4:30pm

Title: The Power of Price: Leveraging Tuition Discounting to Maximize Graduate Student Enrollment

Description: In this presentation, the presenter will delve into the strategic utilization of tuition discounts to enhance graduate student recruitment efforts. This presentation explores how institutions can effectively deploy tuition discounting as a tool to grow and sustain enrollments, increase admitted student yield, and bolster diversity within graduate programs. Through an institutional case study and data-driven insights, attendees will gain practical insights into how tuition discounting works and how it can be used to drive sustained growth and foster a vibrant graduate student community.

Presenter(s): Joseph H. Paris, Dean of Graduate & Professional Studies at Delaware State University

GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing

5:30pm-7:00pm - Reception/Social

 

Friday, July 12, 2024

 

8:30am-9:00am - Breakfast

9:00am-10:30am

Title: Navigating Career Trajectories in Higher Education: Crafting Pathways to Success

Description: This roundtable discussion delves into the complexities of developing a strategic career path within the landscape of higher education. Addressing early career administrators, it explores the multifaceted considerations involved in creating an appropriate and fulfilling career trajectory. From identifying personal strengths and passions to navigating institutional dynamics and industry trends, participants will gain insights and practical strategies to chart their course toward professional advancement and fulfillment.

Presenter(s): Thomas Evans, President of the University of the Incarnate Word; Donald Resnick, Global Higher Education Consultant; Thomas Rock, Chief Student Affairs Officer and Associate Vice President at the Teachers College Columbia University

GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing

10:45am-12:15pm

Title: Effective Practices in Student Services for Graduate Enrollment 

Description: This session will cover the basics of effective student services at the graduate level with a focus on three specific areas: orientation, retention and belonging. Participants will explore and troubleshoot on the challenges that their unique campuses face in supporting graduate and professional students. The presentation will articulate how an understanding of these challenges can help to shape programming, resources and traditions that impact the graduate student experience. 

Presenter(s): Teresa Renn, Associate Dean of Graduate Admissions & Success at Le Moyne College

GEM Competencies: Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Graduation and Alumni Relations, Student Services and Support

12:15pm-1:15pm - Lunch 

1:15pm-2:45pm

COMING SOON!

2:45pm-3:00pm - Closing Remarks