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NAGAP Insights


AI and Personalization: The New Frontier for Higher Education Student Recruitment
May 10, 2023
Conversational Marketing. When Drift famously coined the term years ago it had a definite ring to...

6 Strategies for Engaging Faculty in your Marketing Efforts
Apr 3, 2023
The ultimate brand advocates. That’s how Matt Byerly describes the role that faculty members can...

Supportive Engagement for Online Learners: A Team Approach
Mar 9, 2023
Serving online students requires a team approach that is intentional and collaborative.
In a...

Digital English Proficiency Testing Trends Signal Rebounding Demand for Graduate Study Abroad
Feb 8, 2023
Duolingo English Test (DET) data shows more people are taking its digital-first test in far more...

Supporting Niche Student Populations: Designing Resources for Online International Graduate Students
Jan 30, 2023
Working with online programs, I never expected to gain expertise in international admissions....

As Graduate International Student Demographics Shift, Funding Resources Must Become a Part of Recruitment Conversations
Jan 10, 2023
Think about the international graduate students you recruit. Do you know how they are funding their...

Incorporating Video Into Your Recruitment Strategy
Dec 14, 2022
Netflix. Hulu. Facebook. Instagram. Tik Tok. All those Snapchats your mom sends you. Think about...
Fruitfully Resilient: The 2022 Graduate Enrollment Management Professional
Aug 16, 2022
I had the privilege of serving as the keynote speaker in the fall of 2020 for the NEGAP/NYGAP...

Leading As an African American Woman During COVID-19
Aug 11, 2022
As early as mid-March 2020, most colleges and universities shuttered their doors and shifted to...