Crafting a Comprehensive Policy and Procedure Manual: A Step-by-Step Guide to Creation, Maintenance, and Best Practices

We have all worked in an office where training and historical context were not provided, where the...

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Mastering the Art of Negotiation: Essential Skills for GEM Professionals

Negotiation skills are crucial in almost every aspect of life, and the university environment is no...

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6 tips to help your MBA program stand out in the crowd

Like finding a needle in a haystack. If you think this phrase describes how prospective students...

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Removing Barriers to Admission: The Effects of Waiving/Removing Entrance Tests on Graduate Applicant GPA and Academic Performance

We all have seen shifts in admission requirements for graduate education, some due to COVID-19 and...

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AI and Personalization: The New Frontier for Higher Education Student Recruitment

Conversational Marketing. When Drift famously coined the term years ago it had a definite ring to...

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6 Strategies for Engaging Faculty in your Marketing Efforts

The ultimate brand advocates. That’s how Matt Byerly describes the role that faculty members can...

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Supportive Engagement for Online Learners: A Team Approach

Serving online students requires a team approach that is intentional and collaborative.

In a...

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Digital English Proficiency Testing Trends Signal Rebounding Demand for Graduate Study Abroad

Duolingo English Test (DET) data shows more people are taking its digital-first test in far more...

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Supporting Niche Student Populations: Designing Resources for Online International Graduate Students

Working with online programs, I never expected to gain expertise in international admissions....

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