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Changing CRMs to Increase Interest and Enrollment

Start Date

February 20, 2024 at 2 pm EST



This Session Will Be Led By:

Shane Baglini

Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.

Ardis Kadiu

Ardis Kadiu is the Founder and CEO of Element451, an EdTech company renowned for its AI-powered student engagement and CRM products. His expertise spans AI, technology, education, and design, making significant contributions to higher education. At Element451, Ardis has been instrumental in developing advanced personalization engines and AI features, demonstrating his deep understanding of AI's practical applications. As an educator at NYU, he has shared his knowledge in user experience design, web, and mobile development. A thought leader in the field, Ardis shares his insights on Generative AI, ChatGPT, and AI-enhanced engagement strategies at key industry events like AMA, NAGAP, RNL and NACAC. He also hosts the "Generation AI" podcast, exploring the impact of AI in education and marketing. Ardis Kadiu combines a rich academic foundation with professional acumen, holding an MBA in Innovation & Technology Management and Digital Media Innovation, an MS in Integrated Digital Media, and a BS in Computer Engineering, all from New York University. This educational blend underpins his practical and innovative approach in the EdTech sector.

In September 2022, Muhlenberg College's Division of Graduate and Continuing Education transitioned to Element451's enrollment marketing CRM, aiming to cut costs and boost conversions. This shift facilitated dynamic campaign adjustments based on student feedback and career goals, tailoring the student journey.  Element451 also allowed Muhlenberg's marketing and admissions teams to harness the power of AI to create relevant messages at scale, change the tone, and translate copy instantly with its generative AI copywriter, Bolt Copilot. Plus, an intelligent chatbot, BoltBot, uses its ever-growing knowledge base to handle any student inquiry 24/7.

The impact was swift, with Element landing pages generating more conversions in the first 30 days than other platforms in the previous six months. Since the system's launch in early 2023, Muhlenberg has achieved impressive metrics, including a 249% YoY increase in RFI form conversions, a 153% increase in impressions, a 45% rise in clicks, and a 26% decrease in cost per thousand impressions across all paid digital campaigns. This success resulted in the recruitment of two consecutive graduate cohorts and, notably, two adult degree completion cohorts for the first time in several years. Additionally, Muhlenberg anticipates over $500,000 in cost savings over the next five years compared to investing in their previous platform.