The Hidden AI Crisis Crushing Graduate Enrollment

Everspring and NAGAP's recent survey reveals 76% of GEM professionals are missing enrollment targets. The issue goes beyond tight staffing and budgets—AI has invisibly transformed how students discover programs.

Everspring's 2025 AI Search Trends Report—the first sector-specific analysis using data from 60+ programs—reveals students increasingly rely on AI for educational searches. This shift breaks traditional marketing funnels: website traffic drops, click-throughs vanish, but enrollment opportunities still exist—they're just hidden. The solution requires full-funnel visibility to track students through AI-influenced journeys.

Join enrollment experts Mike Bell, Rhea Vitalis, and Rohun Pai from Everspring, plus Keith Ramsdell, VP Enrollment Management at Ashland University, to learn how forward-thinking institutions gain full-funnel visibility and turn AI disruption into competitive advantage.

Speakers: 

• Keith Ramsdell, VP Enrollment Management and Marketing, Ashland University
• Mike Bell, Chief Marketing Officer, Everspring
• Rhea Vitalis, VP, Growth Marketing, Everspring
• Rohun Pai, Executive Director, Growth Strategies, Everspring

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