This webinar will provide an overview of research collected by Element451 in partnership with NAGAP that offers insights into how institutions are integrating generative AI into their enrollment strategies, communication processes, and operational workflows. Dr. Ray Lutzky, Vice President of Strategic Partnerships at Element451 and former NAGAP Board member, along with Keith Ramsdell, Past President of NAGAP and Vice President for Enrollment Management and Marketing at Ashland University, will share actionable insights from the research, revealing adoption trends, institutional challenges, and innovative strategies for leveraging generative AI in various dimensions of graduate enrollment management. As graduate enrollment management professionals navigate an increasingly complex digital landscape, understanding the adoption, challenges, and opportunities presented by generative AI becomes crucial -- this is your insider's guide to the "pulse" of AI adoption in GEM.