Start Date
July 11, 2024
End Date
July 12, 2024
Location
Las Vegas, NV
Venue
Planet Hollywood Hotel & Casino
3667 Las Vegas Blvd S
Las Vegas, NV 89109
Room rate is $159 through June 18th.
Book your room here.
Advanced Career Track Schedule
Thursday, July 11, 2024
8:00am-8:45am - Registration & Breakfast
8:45am-9:00am - Welcome Remarks
9:00am-10:30am
Title: Advanced Marketing: Building an Integrated GEM Marketing Plan
Description: Within the crowded higher education marketspace, finding ways to distinguish yourself among the myriad of competing institutions can sometimes be quite a daunting task. This session will present advanced GEM career professionals with a foundational knowledge for constructing an integrated graduate enrollment management (GEM) marketing plan. This session will cover the steps for building an integrated marketing campaign, identifying goals within the campaign, and analyzing its metrics to improve campaign performance and future iterations. Through active participation, small group discussion, and handouts, attendees will leave this session with a toolkit for creating an integrated GEM marketing plan at their respective institutions.
Presenter(s): Stanley Kania, Assistant Dean of Admissions & Enrollment at Drexel University College of Medicine
GEM Competencies: Recruitment & Marketing
10:45am-12:15pm
COMING SOON!
12:15pm-1:15pm - Lunch
1:15pm-2:45pm
Title: Strategic Enrollment Planning: What’s next?
Description: After an analysis of your institutions current state is completed, overarching key strategies may be generated. Based on the key strategies of the Early Career session, this session will then begin to develop the strategies in an Action Plan model that will include Budget, KPI’s, Enrollment Projections and Steps to Implementation. Attendees will have an idea of how each step in the development of a strategy can impact overall enrollment and budget.
Presenter(s): Michael Merriam, Assistant Dean of Graduate & Continuing Education at Framingham State University
GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing, Student Services and Support
3:00pm-4:00pm
Title: Emerging Priorities and Concerns of Graduate Enrollment Professionals in a Post-Pandemic Environment
Description: Have you thought about how AI may change the work we do in higher education? It certainly is a hot topic and emerging area of concern. In this dynamic panel discussion, we present new data from recent surveys of graduate enrollment professionals including many NAGAP members. In addition to the use of artificial intelligence in enrollment practices, we examine other issues that are top-of-mind for GEM professionals. Learn what your colleagues report regarding their workplace environment, drivers of student enrollment, and the increasing challenges associated with aggressive enrollment goals. We also reveal perceptions of the value of higher education – from both graduate enrollment professionals and prospective graduate students. This panel of experts will share data-driven insights and recommendations from four years of research tracking enrollment trends.
Presenter(s): Keith Ramsdell, Vice President for Enrollment Management & Marketing at Ashland University; Donald Resnick, Global Higher Education Consultant; Pam Royall, Head of Research, Marketing & Enrollment at EAB
GEM Competencies: Admissions Operations, Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Graduation and Alumni Relations, Recruitment & Marketing, Student Services and Support
5:30pm-7:00pm - Reception/Social
Friday, July 12, 2024
8:30am-9:00am - Breakfast
9:00am-10:30am
COMING SOON!
10:45am-12:15pm
Title: Navigating Career Trajectories in Higher Education: Crafting Pathways to Success
Description: This roundtable discussion delves into the complexities of developing a strategic career path within the landscape of higher education. Addressing advanced career administrators, it explores the multifaceted considerations involved in creating an appropriate and fulfilling career trajectory. From identifying personal strengths and passions to navigating institutional dynamics and industry trends, participants will gain insights and practical strategies to chart their course toward professional advancement and fulfillment.
Presenter(s): Thomas Evans, President of the University of the Incarnate Word; Donald Resnick, Global Higher Education Consultant; Thomas Rock, Chief Student Affairs Officer and Associate Vice President at the Teachers College Columbia University
GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing
12:15pm-1:15pm - Lunch
1:15pm-2:45pm
Title: Beyond the Balance Sheet: Exploring the Relationship between Institutional Budgeting and Graduate Enrollment Management
Description: In this presentation, the presenter will delve into the intricate dynamics between institutional budgeting and graduate enrollment management, transcending the mere numbers on the balance sheet. Through illuminating case studies and strategic insights, the presentation will uncover the symbiotic relationship between fiscal planning and graduate enrollment management strategies. Attendees will gain a comprehensive understanding of how budgeting decisions profoundly impact graduate enrollment goals and learn innovative approaches to aligning financial resources with enrollment objectives for sustainable institutional growth.
Presenter(s): Joseph H. Paris, Dean of Graduate & Professional Studies at Delaware State University
GEM Competencies: Admissions Operations, Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing
2:45pm-3:00pm - Closing Remarks
NAGAP's Summer Professional Development Institute for Early Career and Advanced GEM Professionals will offer two tracks- one focusing on core competencies and the other on advanced strategies. While we have customized the offerings for these distinct groups, we also aim to promote discussion and interaction among all participants.
The Early Career track focuses on GEM core competencies and the needs of those who have been working in the field, or in their current positions, for fewer than three years as well as those with more experience. Individuals that are new to the GEM field or are interested in learning more about GEM core competencies should attend this track.
The Advanced track focuses on advanced topics and is specifically designed for graduate admissions and enrollment management professionals with five or more years of experience. Individuals in advanced roles (e.g. Associate Director or higher) should attend this track.
The Professional Development Committee welcomes registrants and prospective attendees to apply for a fellowship award, which will cover the cost of registration. Click the link below to access the application, which is due by June 1, 2024. This opportunity is only available to current NAGAP members. Fellowship Application
Early Career Track Schedule
Thursday, July 11, 2024
8:00am-8:45am - Registration & Breakfast
8:45am-9:00am - Welcome Remarks
9:00am-10:30am
Title: Introduction to GEM & NAGAP
Description: NAGAP is the only association devoted exclusively to professionals working in the graduate enrollment management environment. This opening session provides an overview of NAGAP, how it supports its members, and the benefits that membership provides. Current trends in graduate education and what graduate enrollment management is will also be presented and discussed.
Presenter(s): Naronda Wright, Associate Dean of Graduate Studies at Georgia Southern University
GEM Competencies: Admissions Operations, Advising and Retention, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Graduation and Alumni Relations, Recruitment & Marketing, Student Services and Support
10:45am-12:15pm
Title: Strategic Enrollment Planning: How can I help?
Description: The Strategic Enrollment Management Plan is a collaborative plan that encompasses various stakeholders in campus community. One of the steps of this process is to evaluate the current state of your department and institution. The group will be divided into 4 different subgroups as fit (Recruitment/Admissions/Marketing, Student Success, Academic Portfolio and Financial). These working groups will develop an analysis of their institutions and then pull out key strategies based off of deficiency areas where an institution may want to work on.
Presenter(s): Michael Merriam, Assistant Dean of Graduate & Continuing Education at Framingham State University
GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing, Student Services and Support
12:15pm-1:15pm - Lunch
1:15pm-2:45pm
Title: An Introduction to GEM Marketing: The Five Ps
Description: This session will present early GEM career professionals with an introduction to graduate enrollment marketing. Through the exploration of the Five Ps of marketing- Price, Product, People, Place, and Promotion- participants will understand how each P is defined and operationalized as a significant component within an institution’s overall marketing strategy. Participants will leave this session with a greater understanding of GEM marketing and examples of each P that can be used for marketing idea generation at their respective institutions.
Presenter(s): Stanley Kania, Assistant Dean of Admissions & Enrollment at Drexel University College of Medicine
GEM Competencies: Recruitment & Marketing
3:00pm-4:00pm
Title: The Power of Price: Leveraging Tuition Discounting to Maximize Graduate Student Enrollment
Description: In this presentation, the presenter will delve into the strategic utilization of tuition discounts to enhance graduate student recruitment efforts. This presentation explores how institutions can effectively deploy tuition discounting as a tool to grow and sustain enrollments, increase admitted student yield, and bolster diversity within graduate programs. Through an institutional case study and data-driven insights, attendees will gain practical insights into how tuition discounting works and how it can be used to drive sustained growth and foster a vibrant graduate student community.
Presenter(s): Joseph H. Paris, Dean of Graduate & Professional Studies at Delaware State University
GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing
5:30pm-7:00pm - Reception/Social
Friday, July 12, 2024
8:30am-9:00am - Breakfast
9:00am-10:30am
Title: Navigating Career Trajectories in Higher Education: Crafting Pathways to Success
Description: This roundtable discussion delves into the complexities of developing a strategic career path within the landscape of higher education. Addressing early career administrators, it explores the multifaceted considerations involved in creating an appropriate and fulfilling career trajectory. From identifying personal strengths and passions to navigating institutional dynamics and industry trends, participants will gain insights and practical strategies to chart their course toward professional advancement and fulfillment.
Presenter(s): Thomas Evans, President of the University of the Incarnate Word; Donald Resnick, Global Higher Education Consultant; Thomas Rock, Chief Student Affairs Officer and Associate Vice President at the Teachers College Columbia University
GEM Competencies: Admissions Operations, Diversity, Equity, and Inclusion, Financial Aid, Grants, and Scholarships, Recruitment & Marketing
COMING SOON!
10:45am-12:15pm
COMING SOON!
12:15pm-1:15pm - Lunch
1:15pm-2:45pm
COMING SOON!
2:45pm-3:00pm - Closing Remarks
