DAY 1 — Thursday, July 14

8 a.m. – 8:30 a.m. - Registration & Breakfast

8:45 a.m. – 9 a.m. - Welcome
Kathryn Kendall NAGAP Professional Development Committee, Senior Assistant Dean for Enrollment and Online Programs at University at Buffalo School of Social Work

9 a.m. – 10:30 a.m. - Introduction to GEM and NAGAP
Speaker: Kristen Sterba, NAGAP President and Associate Provost for Students and Administration and Director of Institutional Research and Policy, University of Arkansas for Medical Sciences
GEM Competencies: Recruitment and Marketing; Admissions Operations; Financial Aid, Grants, and Scholarships; Student Services and Support; Advising and Retention; Graduation and Alumni Relations

10:30 a.m. – 10:45 a.m. - Break

10:45 a.m. – 12 p.m. - Breakout option 1: Strategic Use of Financial Aid for Graduate Student Recruitment 
Speaker: Joseph Paris,  Assistant Professor of Higher Education at Temple University
GEM Competencies: Financial Aid, Grants, and Scholarships

10:45 a.m. – 12 p.m. - Breakout option 2: GEM Student Services 
Speaker: Katie Beczak, NAGAP Professional Development Committee Chair and Assistant Dean of Graduate Student Success, Rochester Institute of Technology 
GEM Competencies: Student Services and Support

12 p.m. – 1:15 p.m. - Networking Lunch with Advanced GEM Track

1:30 p.m. – 3 p.m. - SEO Fundamentals for GEM
Speaker: Tony Fraga, CEO, DD Agency
GEM Competencies: Recruitment and Marketing

3 pm – 3:15 p.m. - Break  

3:15 p.m. – 4:30 p.m. - Breakout option 1: International Graduate Enrollment Management and Conversion
Speaker: Megan Prettyman, Vice President for Partner Success, North America, Uniquest

3:15 p.m. – 4:30 p.m. - Breakout option 2: Predictive and prescriptive analytics: Strategies on ways to use data and data tools to support enrollment success
Speaker: Kathryn Kendall NAGAP Professional Development Committee, Senior Assistant Dean for Enrollment and Online Programs at University at Buffalo School of Social Work

5:30 p.m. – 7:00 p.m. - Reception

7:00 p.m. - Dinner on your own

DAY 2 — Friday, July 15

8:30 a.m. – 9:00 a.m. - Breakfast

9:00 a.m. – 10:30 a.m. - You Can Handle the Truth: Legal Issues in Graduate Enrollment Management
Speaker: Carrie Ryan Gallia, Associate General Counsel, University of Minnesota
GEM Competencies: Admissions Operations; Student Services and Support; Advising and Retention; Graduation and Alumni Relations

10:30 a.m. – 10:45 a.m. - Break

10:45 a.m. – 12:15 p.m. - GEM Core Competencies: Group Activity
GEM Competencies: Recruitment and Marketing; Admissions Operations; Financial Aid, Grants, and Scholarships; Student Services and Support; Advising and Retention; Graduation and Alumni Relations

12:30 p.m. – 1:30 p.m. - Networking Lunch with Advanced GEM Track and NAGAP Governing Board

1:45 p.m. – 3:15 p.m. - Joint Session with Advanced GEM Track: DEI is Everybody’s Work
Speaker: Erica Fichter, Director of Recruitment and Admission, Fielding Graduate University
GEM Competencies: Recruitment and Marketing; Admissions Operations; Financial Aid, Grants, and Scholarships; Student Services and Support; Advising and Retention; Graduation and Alumni Relations

3:15 p.m. – 3:30 p.m.                   Wrap-up